Simplicity is a firm with a significant history in annuity distribution. With over 25 years of experience, our firm serves the needs of financial professionals offering expertise in the annuity arena.  At SFD, we have dedicated ourselves to providing the tools and services to help broker-dealers and independent partner agencies reach their goals in the annuity business.
Currently, we market fixed annuity products in the wirehouse, financial institution and independent broker-dealer channels, so we understand the culture and follow the rules of engagement when marketing in each firm.  Utilizing a traditional wholesaler model with strategic offices and wholesalers throughout the country, we provide quality service on a personal level, working in the best interest of our financial advisors and their clients.

In partnering your broker-dealer or partner agency with SFD, you will gain access to innovative products, unbiased, intelligent case design and first-class operational assistance.  Our singular focus is to be your number one resource for annuities, giving you more time to do what you do best: develop new client relationships.